Marketing Strategy of Chips Msmes in Increasing Sales Based on Islamic Perspectives in Wates Jaya Village
DOI:
https://doi.org/10.70904/Keywords:
Marketing Strategy, MSMEs, Offline Online, Improvemnt, Islamic MarketingAbstract
This research focuses on the marketing strategy of chip MSMEs in increasing sales based on an Islamic perspective in Wates Jaya Village. The problem faced by MSMEs is the lack of utilization of marketing strategies, especially the use of technology and social media. The purpose of this study is to analyze the implementation of the marketing strategy of Ibu Titi’s chips MSMEs in order to increase sales. The method used in this research is descriptive qualitative method, with data collection techniques through observation, interviews, and documentation. The case study in this research is the owner of Ms. Titi’s chips MSME. The results showed that the marketing strategy by utilizing digital technology through online marketing, one of which is via WhatsApp, indicated that sales began to increase, with a comparison of offline sales profits from June to December getting Rp.5,651,200; while online sales from June to December got Rp.8,708,801. So from that it can be seen that the increase in sales from offline to online has increased quite a lot because the online sales strategy has succeeded in increasing sales significantly and also has a positive impact on market expansion and increased sales. With Islamic-based marketing applied, such as honesty in product quality, fairness in pricing, and responsibility for community welfare. This study concludes that by utilizing existing technology, Ms. Titi’s chips MSMEs can compete better in an increasingly competitive market by prioritizing sharia principles.
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